Binky Dad / Social & Digital / Kia
For Kia’s 2023 Super Bowl spot, we took a forgetful dad on an unforgettable journey for a missing Binky.
To help tease the spot before it released, we took to social and digital channels to build engage users and build intrigue around the commercial’s plot.
Binky Emoji Petition
If you open the keyboard on your phone right now and look through the emojis, you’ll notice there isn’t a pacifier emoji. Apple and Android forgot the Binky, just like the father in our spot.
So to create buzz before the spot launched, we created a petition on Change.org to get a Binky emoji added to our keyboards.
TikTok Filter
Following current trends on TikTok, we let users put themselves into one of the most action-packed scenes from the Super Bowl ad with our Epic Jump filter.
Over 6,700 users posted videos of themselves in the driver's seat of the Telluride X-Pro.