Perfect 10 / Kia
The Super Bowl has always been a launch party for new electric vehicles. So, to launch the all-electric, three-row EV9, Kia’s most impressive vehicle to date, we wanted to create something that felt just as special. While the Game Day landscape is filled with celebrity cameos, visual gags, and over the top stunts, we opted instead to start with something more authentic. Something that powerfully connects on an emotional level at every touch point.