Carter
Waldron

You Can’t Look Away / Kia



There’s a saying among car lovers, “if you don’t look back at your car after you park it, you bought the wrong car.” And after seeing the first-ever Kia K4, the phrase is understandable. This campaign captures the feeling of loving your car so much, you can’t look away.







Organic social posts on TikTok and Meta give humanity and humor to the K4, across multiple internet touch points – social media holidays, national holidays, lifestyle moments, and trends to connect with the target audience where they are.