You Suck at Fishing / OceanBox
We’ve evolved beyond hunting and gathering, haven’t we?
To make OceanBox — a fresh, sustainable, seafood delivery service — stand out from the masses, we adopted a sarcastic, eye-catching tone.
Because you don’t need to catch your own food anymore. And, really, you probably wouldn’t be good at it, anyway.
The fisherman you wish you could be
An OceanBox video series featuring creatures who can actually fish.
Catching them in their natural habitat
We hosted pop-ups outside of major outdoor retailers, and offered free monthly trials of OceanBox, only if they agreed to turn in their fishing gear.